Over 500k creators sign up for Myntra's 'Ultimate Glam Clan' program - One of India’s largest shopper-creator program

 

Over 500k creators sign up for Myntra's 'Ultimate Glam Clan' program - One of India’s largest shopper-creator program

 

Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has achieved a significant milestone with its Ultimate Glam Clan program, surpassing 500K creator signups on the platform, since its launch in Sept ‘24. The program, which encourages everyday shoppers to become content creators, is revolutionising the way customers, especially Gen-Z interact with fashion, elevating engagement and authenticity in the online shopping experience.

 

Since its launch, the Ultimate Glam Clan program has gained remarkable traction, empowering creators to share product reviews through high-quality images and videos while earning rewards. This program has not only boosted engagement but has also contributed to assisted shopping behaviour by providing users with relatable, authentic content.

 

Speaking on the milestone, Sunder Balasubramanian, Chief Marketing Officer, Myntra, said, “The growth of this program is a testament to the growing demand for authentic, user-generated content & feedback loops in the digital ecosystem.  At Myntra, we understand that today’s consumers, especially Gen-Z, prioritise authenticity when making purchasing decisions,and this program is our way of creating a platform that shares real, relatable experiences between fellow shoppers. This enhances  trust and the  connection customers feel when making purchases, making their shopping journey more personal.”

 

Measuring Success: Myntra measures the program's success through key metrics, including signups, percentage of active creators, and the volume of user-generated posts. Key Metrics Highlighting the
Success of the Program:

• 500K Creators on Board: With over 500K signups,  And 67% of new signups in recent months were Gen-Z.
• Creator Earnings: Creators can earn up to ₹25,000 in Myntra credits every month, with the opportunity to earn more through exclusive challenges.  Myntra has rewarded creators with an average payout of ~ INR 900 per creator per month over the past 7 months . Top-performing shoppers have monetized their content to the tune of ~ 2L+ in just 7 months.
• Increased Engagement and Conversion: Users who engage with user-generated content (UGC) show higher engagement, with a 2% increase in engagement rate per user on the app.

 

The Ultimate Glam Clan operates on a tiered structure, offering creators the opportunity to progress from 'Expert' to 'Trendsetter'. The progression is based on the number of posts, views, and orders received. Creators can start earning from the 'Leader' level and work their way up, unlocking higher rewards and more exposure as they reach 'Trendsetter' status.

 

The program’s incentivization model remains robust, with creators earning based on the number of posts and engagement metrics. With the recent launch of video posts, creators can now earn 2X their income compared to image posts, further enhancing the rewards for active participants.

 

Real-Time Analytics: Another key feature of the program is the Real-Time Analytics Dashboard, which provides creators with valuable insights into views, clicks, and reach. This tool allows creators to optimize their content, increase engagement, and connect more effectively with Myntra’s growing community of shoppers.

 

Myntra is one of the leading platforms for fashion, beauty, and lifestyle in India. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience for millions of its customers. Myntra offers a wide range of over 9700 brands such as MANGO, H&M, Levi’s, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, JACK & JONES, Forever 21, Marks & Spencer, MAC, Huda Beauty and Estee Lauder among others. With a wide reach, Myntra services over 95% of the pin codes covering the length and breadth of the country.