"2023 will introduce new dimensions for the signage and branding industry”- says Mr. Mohan Babu, a Startup entrepreneur in Signage and Branding Industry
Mr. Mohan, a Startup entrepreneur in the industry is hopeful that the new year may introduce new standardized dimensions for the signage and branding industry.
Branding is a necessary element for businesses, either small-scale or large-scale. Branding ensures the success rate of a venture, contributing to the number of sales it may produce in a matter of time. It all depends on the popularity or social presence of the company. As branding continues to play an important part in the success of any venture, unorganized operating procedures in signage and branding industry in India is the factor that makes Mr. Mohan to think out of box solution to meet end-users need.
For the past 13 years, Mr. Mohan Babu has served the industry distinctively. He completed his MBA degree in 2008 and worked from 2009 to 2022. He has served in the corporate real estate market. Serving in the industry for years now, he realized that the efforts made by businesses to ensure excellent branding services are highly insufficient.
Signage and branding are a necessity for any business, but the existing suppliers of the industry are not technology driven or well enough for providing the services in a standardized manner for local market. People usually refer to local businesses for signage and branding purposes and these services are not standardized at all, including the use of non-licensed images, fonts, and others while the overall display seems rather bland.
The whole scenario needs a face lift in the form of technology. Mr. Mohan talks about how the existing Local market lack the basic knowledge regarding branding and are stuck on the most traditional practices which have no expert features and is all about lacking reliability factors.
His vision is to help every businesses with excellent designs, production, and implementation of signage and branding. Throughout the years, Mr. Mohan has learned how to gradually develop the industry and provide solutions that can rather serve as an integral part of success for the clients.
As the branding process is inescapable to business entities, doing it rather professionally can benefit them in every way and the companies who are in charge of signage and branding services should acquire a basic level of knowledge and skills to do so.
Mr. Mohan is hopeful about building a technology platform where all the signage and branding businesses work together to develop the best solutions for clients. A community built to share the concerns and solutions to various issues regarding branding processes, the team will be held accountable for coming up with standardized solutions for business owners who seek these service providers for branding solutions.
Helping people represent their businesses whether it is a retail, healthcare, hospitality, manufacturing, educational institutions, fitness centers, workplaces etc, the team of signage and branding experts will guide them to build a strong presence in the market in the most efficient manner. With the vision to create an ecosystem where the clients are aware of the things they need in their business and a team that helps them achieve the same, the process will be much more rewarding and the result will be outstanding as usual.
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