Jumbish introduces PHYGITAL ART in the NFT World for better Value Creation

 

Jumbish introduces PHYGITAL ART in the NFT World for better Value Creation

Onboards Galleries & Curators for endorsements

Jumbish, the technology-enabled art platform which leverages Blockchain to maximize returns to the stakeholders in the art world, has roped in galleries and curators. The curators & galleries build in credibility into NFT-enabled online and offline sale and purchase of artwork, will also be issued unique digital tokens for transparency and value creation in the system.

This will enable art collectors to collect non-fungible tokens (NFTs) along with the physical art, thus creating a Phygital platform in reality.  The NFT provides a digital certificate, proof of ownership and a detailed provenance while the art collector owns the physical art too.

The e-commerce platform dedicated to artwork has onboarded galleries like Arts of the Earth, Art Lounge, Ruki Art Gallery, and Drishya Foundation. The art galleries has helped Jumbish to focus on the entire spectrum of art from contemporary and traditional art forms. Showcasing the artworks on the NFT-enabled platform of Jumbish helps create history for both Phygital and digital art forms whereas selling on the platform help create outreach to the much-needed client base and appreciators of art. Digital token applied to all artwork help leverage the advantages of NFTs.

Bibhas Banerjee, Chief Value Officer (Director) of Jumbish Creations said, “It has been our aim to position artwork with proper value propositions to buyers and collectors so that the stakeholders can maximize returns in the art world. It is important to exchange artworks with NFT attached to it, so that the value addition can be compared and distributed to the original creators. That is why we promote Phygital—both physical and digital artforms with NFT enabled transactions.”

“We have enough supply of artwork, what we are looking for is to make the buyers more aware of the technology platform that can help them to buy authentic artform. Association with galleries & curators assures the buyers of the physical presence of the artwork, even if they buy NFTs through online platforms. Galleries & curators also help evaluate the individual artworks that gets listed with us. We have covered the geographical distance with buyers and collectors through Jumbish, but we need to clear the psychological distance of buying artwork with NFTs,” he added.

Rahul Chakraborty, Co-Founder & Creative Director of Jumbish said, “Artworks whose record is maintained over a decentralized platform makes it immutable while preventing them from duplicity and piracy. Change of ownership enables Royalty to creators and the owner obtains the artwork which establishes sole ownership of the authenticated artwork making the artwork priceless in the long run. Very few platforms include physical arts to be NFT enabled, Jumbish aims to go PHYGITAL in a bullish manner.”

Incidentally, Jumbish brought in the tech versatility of Industry 4.0 voluntarily to create value in the art world, while positioning itself as the most versatile social global art exchange platform that can create a difference for investors, curators, customers, and artists in a highly competitive art marketplace.

Jumbish has reigned in Sushma Bahl, an art curator, critic & celebrated art author, Lubna Sen, an art curator, consultant, and independent art researcher along with Sangeeta Gupta, the retired chief commissioner of Income Tax but an artist and filmmaker in her own right to certify, comment, and curate the artwork listed for online sales also.

Diversity of Art under the ambit of Jumbish is not only limited to paintings, sketches, or installations but also has variable pillars like Graffiti, doodles, cartoons, and Physical + Digital = Phygital arts under its banner. Jumbish helps modern-day customers build up their digilockers consisting of Phygital artworks that uses blockchain technology to bridge the digital world and the physical world with the purpose of creating unique interactive experiences for the viewer and the owner.

Shankar Mridha, Chief Believer & Co-founder Jumbish added, “We intend to create value for the art owners and appreciators by bringing in benefits of technology along with several advantages for galleries & curators thereby enhancing the art eco-system. Technology-led innovations like NFTs attract both offline & online customers building a conducive environment for all the art world. Jumbish will surely realize the dream of every stakeholder in the art community to attain profitability through technology.”