“The desire to reach for the stars is ambitious, the desire to reach the heart is wise”, this quote is exactly what Ms. Sejal Pravin Purohit aims for with her venture ‘Seven Spring'.
Being an MBA with dual specialization in human resources and business management from the prestigious Strathclyde University, Scotland, Sejal proved that she not only has brains but also bravado with her venture. Be it Morgan Stanley, Barclays, National Australian bank group (UK), or Monarch Networth Capital Limited, she is an individual with 10 years of experience in various fields of business management. Although her qualifications were in the financial field, her interest always lays in the health and fitness sector. She wanted to come up with something that brought her passion and qualification together.
It was in the year 2018, when Sejal took a sabbatical for almost 2 years to raise her son. While on sabbatical, Sejal always kept her dream alive and to give it a shape she did exhaustive research on the Tea business. She had always wanted to pass on legacy to her son (why always fathers pass legacy, believes Sejal). In October 2020, Seven Spring came into existence and it was a dream come true for the mompreneur.
Seven Spring, India’s leading premium tea brand, which came into existence in the year 2020 with a sheer passion and vision to revive the ancient goodness and purity of products, made using hand-picked ingredients from all over the world. Seven Spring was the dream of the founder, Sejal Pravin Purohit, which had a clear objective to provide aid with the best that nature has in offer.
1. When did Seven Spring come into existence?
Ans: In October 2020, the fruition of our research and hard work came into existence.
2. How did you get the idea to start this venture?
Ans: I am a Saatvik person who follows a simple lifestyle. I usually eat clean, local, traditional and seasonal food, which is inspired by my grandmother’s kitchen. I prefer having Ragi, Jawar, Bajra, lots of green vegetables, dry fruits, seeds, Jeera water, lemon water, ajwain water etc. and almost all my meals have balanced amounts of these.
Post-pregnancy, I had put on a lot of weight and due to this, I started feeling depressed. That’s when I realized that I should focus on myself and moreover on my health. I have always wanted to live a healthy life in order to keep my family healthy too because I believe ‘A healthy woman makes a healthy family’. Therefore, I started keeping a watch on what I eat, how much and at what time. I now have my dinner before 7, which keeps my digestive system working better. I do yoga regularly and meditate every day.
Moreover, detoxification helped me a lot to balance my hormones and reduce my weight. I am a strong believer in Ancient Indian Vedas and follow Ayurveda, which has helped me craft my own concoctions out of different herbs, roots, flowers etc. This has given me fabulous results and that’s the inspiration behind my venture, Seven Spring. I wanted to offer the best I of what I have consumed, which has made me a healthier person and wanted to do the same for others.
Also, I wish to pass this legacy of health on to my son and break the stereotype that only a father can make his son the heir of their business.
3. What is the USP of your company?
Ans: Pure to us means something that is ‘authentically real’.
In the backdrop of hazardous elements of today’s world, with precise insights into natural ingredients, we expertly blend elements from nature to make products that satisfy every palate and every craving with the goodness and purity of nature. We make tea bags and pack the concoctions without using any harmful chemicals.
Our goal has always been and will continue to be spreading the knowledge and advantages of Mother Nature among the consumers. This brand from its inception has had the primary goal of helping people with knowledge related to the consumption of Infused Teas and health, good habits, lifestyle, and holistic living.
4. What is the strength of your company?
Ans: We are currently a team of 30 -35 employees. Some of them are not on our payroll as they are outsourced manpower. We have a flat structure as we work as a team to achieve the common goal.
5. Is the company funded?
Ans: No, the company is not funded.
6. Briefly explain the business & revenue model?
Ans: Availability as a part of the FMCG industry is the primary focus. Our products are available online on channels with multi-platform approaches. We also plan on offline geographic penetration. Strengthening the positioning to achieve the optimum heart share as the most preferred brand in the Herbal and Infused Tea sector will be an area we will be investing heavily upon. To achieve the same, we aim at going back to the basic fundamentals of tea with a little twist. We aim to break barriers and convert tea from a lifestyle product into a healthy lifestyle product.
The company regressively follows B2C and B2B both revenue models. As of now, we have placed our products on all the leading platforms and company’s website. Also, our work is in progress with telemarketing and integrated mobile app with penetration in the retail market with the help of traditional wholesale channels and institutional sales. In a timeline of approximately 24 months, we are going to be present on all channels with integrated platforms.
7. What are your future plans?
Ans: We as a company are on a mission to spread health and happiness on a global level. For short term goals, we plan on experimenting with healthier concoctions and bringing in more enticing recipes that will not only please the taste buds but also help people make the healthier choice. The vision is to make a mark as a company and become a one-stop solution for all healthy tea products.
We plan to further expand our operations with more online channels and verticals. Our products will be directed towards non Traditional Distribution models by targeting airlines, airport lounges, hotels and Restaurants, Duty-free stores, and supermarkets as per usage and consumption needs.
We plan to expand zones in the west particularly Maharashtra, Gujarat, Rajasthan, Goa, and in the North zone: Haryana, Punjab, and UP. Within the next 30 months, we plan to be available in major parts of Europe and Indian Oceanic countries.
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