Google Cloud Powers Mogi IO to Provide Next-Generation Media Delivery Solution

 

Google Cloud today announced that Mogi IO, an AI-based media tech startup, has selected Google Cloud as its preferred cloud partner to accelerate its growth and provide solutions that will enable it to offer next-generation media delivery solutions to customers and build the media company of the future. 

Mogi IO offers solutions in three categories – video tech, image tech and white-label OTT (over-the-top) platform.  This partnership will strengthen Mogi’s capabilities to deliver high-quality, low latency content and enhance their customer experience.

Migrating to Google Cloud’s infrastructure will help Mogi IO benefit from having reliable scalability, robustness and provide security during increase in viewership spikes and help them provide traffic stability. Google Cloud will also help Mogi IO remove operational complexities and modernize its technical and production systems and help them handle complexity, scale and data.  Fortifying Mogi IO’s business will also be Google Cloud’s high-performance private network, Cloud CDN which supports modern protocols and improves site performance for mobile users and/or users in emerging markets and optimize for last-mile performance. Cloud CDN is also integrated with Cloud Monitoring and Cloud Logging, providing detailed latency metrics, as well as raw HTTP request logs for deeper visibility.

Speaking about the partnership, Vikrant Khanna, Founder, CEO, Mogi IO, said “As the demand for video streaming is overtaking the content distribution network capacity, it becomes extremely critical to have top notch partnerships for infrastructure support. We have observed that during peak traffic hours, the client traffic could be between 5 to 10 times of their average traffic. To handle this level of rapid scale up and variability, we need rock solid technology that can scale seamlessly to support millions of concurrent users. With this collaboration with Google Cloud, we are extremely confident of providing a highly scalable & robust solution to our clients globally. We are also on track to joining the Google Cloud Partner Advantage program and making our offering available globally, on Google Cloud Marketplace next year.”

In due course, Mogi IO also plans to leverage Google Cloud's advanced data analytics, artificial intelligence (AI), machine learning (ML) tools to unlock customer insights to develop new value-added offerings and enhance user experience for its rapidly growing customer base across the world.

Commenting on the collaboration, Bikram Bedi, Managing Director, Google Cloud - India said, “We're at an exciting cusp of media innovation and transformation as audiences are turning away from linear viewing to streaming platforms. The combined expertise of Google Cloud and Mogi IO will bring huge benefits to the businesses in scaling up. The partnership aims to expand Mogi IO's capabilities to digitally provide cutting edge media delivery solutions—all on the industry's cleanest cloud platform.”

About Mogi IO

Established in 2019, Mogi IO (www.mogiio.com) is a B2B Media Tech SaaS start-up that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Media Optimisation & delivery space. Mogi enables content platforms to stream buffer-free videos, of high quality, at 50% of their size leveraging its patented, AI technology. This buffer-free video results in superior viewer engagement while reducing streaming costs to half for the video platform.

Mogi IO recently raised an undisclosed amount from Pentathlon Ventures and aims to raise another round by the end of this year. This year, the Startup plans to launch retail products for video & image tech solutions across product segments along with their white label OTT. Additionally, to scale the company to the next level, the Mogi IO team would be expanded and aims to hire talent at different levels such as tech development, product and sales.

Mogi IO is founded by Vikrant Khanna and Rahul Lahoria. Vikrant is Ex COO of Homeshop18 & Ex VP Digital at Airtel. Rahul Lahoria is M Tech in Comp Sc (IIT Kharagpur) and has filed for six patents.

About Google Cloud

Google Cloud accelerates organizations’ ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.