INNOVATIVE START-UPS BY WOMEN

Alicia Souza
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Women are taking up all the professions possible. Now in almost every flied you can see a women working. They are setting trends by coming up with innovative start-ups of their own. PrachiGarg in her book has SUPERWOMAN has listed about such women.

  • Prachi Garg is writer as well as entrepreneur of ghoomophiro.com- A company for corporate tours and Anmoluphar- Gifts based on currencies.She graduated from Miranda House and Great Lakes Institute of Management, with a background in computer science.
  • Madhavi Gandhi started happy hands organization which aims about empowering rural artisans and preserving the traditional handicrafts and art forms. She was evident since age of 22 as art loving person. Her family and well-wishers support her a lot. She conducts capacity building workshops for the artisans. Her vision is that every child of the artisans should feel proud about their parents work and find pride in livelihood of Indian culture
  • Ria Sharma founded an NGO for acid attack victims called Make Love Not Scars. She has studied fashion in UK but still finds peace in social activities. Her NGO has helped many acid victims with medical, financial, social and legal aid. She says that she thought she is the one who is going to help them but it is them who has helped her by bringing the emotional upiftment.
  • Richa Singh is the founder of your dost website where counselling is given online for people suffering from depression. She suffered from depression to when her friend committed suicide. She came out of it and realized that there are many people like her. She also realized the fact that people in India are not very open about to such psychological problems. With the help of her peer group she launched this online website. This site receives fund from Milaap.
  • Alicia Souza is an independent illustrator and communications designer, with clients such as Google, Yahoo, Penguin, Cadbury and AOL. She spend most of her growing ages in Middle East. She draws inspiration from everything that surrounds her. Her parents were first not so ok with this kind of work but things worked out well and they now know that she is right.
  • Sunita Jaju and Swati Maheshwari are founders of Rustic art a eco-friendly body care product. They are from Ninital and Mysore respectively. Their passion towards environment brought them together to start such a venture
  • Sneha Raisoni started TappukiDukan in fort area of Mumbai. Here you would find the most beautiful unique Indian Products. She sells products which have utility but with a twist. She sources them from Happily Unmarried, Pop Goes Art and other creative firms.
  • Richa Kar founded ZIVAMBE the online lingerie website to improve the experience of purchasing lingerie for a Indian women. She is from an engineering and business background. Her experience, insights and oppurtunities helped her reach here. She wants to eradicate the misconceptions and taboos in India about lingerie shopping through E-commerce website. Educational content, Discreet packing abd fitting lounge of Zivambe are some the innovations by them in these space
  • Masoom Minawala is the founder of StyleFiesta an online fashion website. She studied fashion in London and Launched her start up in 2012. Women are blessed “with an undeniable charm” and it would be “foolish not make use of it,” she jokes, describing the blend of creativity and commerce in her work.
  • Anisha Singh founded an online discount site called Mydala.com after her earlier e-Learning ventures Kinis Solutions. She worked on Women Entrepreneurship during her US stint. First the office space was shared with adentist and now there are around 400 People working under her.
  • Charnita Arora launched Perfect Life Spot to help with language skills and overall development of young students. It goes beyond rote-based learning to offer mindfulness and emotional intelligence support. The company is now offering skills to corporate audiences as well.
  • Falak Randerian launched MyChatterBox for improving Children reading habit and also the leading Library My Reading Room. Her passion towards reading and her love towards children gave her this idea.
  • Pankhuri Shrivastava founded Grabhouse as an online platform for landlords and tenants. She founder are Venture at the Age of 23. The basic listing is free but other services are charged. “Basic things like outsourcing to a third party can make you lose control of things,” she says, as words of advice.
  • Saumya Vardhanlaunched an online website SubhPuja for religious and astronomical consultancy services. She saw her friend’s family suffering a lot with the rituals after her friend’s death. So she decided that to make this rituals a more transparent to avoid misconceptions and mal practices. She studied Vedic Astrology and brought many expert pundits together for online consultation.
  • VidulaKantikar Kothare founded ThinkCreative Ad Solutions as an end-to-end provider of marketing, advertising, branding and event management. She learns as much as possible. She believes that power of woman lies in her multi- tasking abilities.
  • Tina Garg is the founder of PinkLemonade communication agency. She had to work hard to establish her has a women in these flied mostly filled with men. Her firm sustains a creative and cool culture via initiatives like Fun Fridays and Pink Holiday monthly draws for a free holiday for an employee.
  • Dr Surbhi Mahajan founded Dermatocare to offer online consultation on skin care and cosmetic products. She began with a blog, whose popularity led to forming a full-fledged venture in 2012. She sees her work as going beyond short-term solutions for glamour.
  • Other entrepreneurs profiled in the book are Rachana Nagranee(founder of Pitaara, for handcrafted bags and accessories), Geetika Chadha (founder of image consultancy Imagenie), Rashi Narang (founder of pets merchandise store Heads up or Tails) and Sneh Sharma (founder of the only-girls digital media agency Ittisa). It would have been great if the book also offered tips and advice in a concluding chapter, which would have been useful for other aspiring entrepreneurs.

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About the Author

Aiswarya Sriram
A Bachelor of Mass Media by Education and an avid learner by passion. Excited about startup ecosystem, she chose to live the life of an entrepreneur. She is currently the Editor at IdeapreneurIndia.com