Digital media is the best marketing tool for women.

Digital media is the best marketing tool for women1

Digital Media is Growing with the growth of technology. Tough it is a new form of media most of the individuals spend their time there. So which means every brand has their perspective customers in digital media. So it is important for a brand to be available in this medium and reach out their audience.For a woman who has just started her business digital media is the best option. The benefits of this medium are you can sell a simple saree to something customized designer piece. According to the nature of your business you can choose various platforms it provides like E-mail marketing, Mobile marketing, Social media marketing, Ad ends and many more. According to their budget and product type and services they use these medium. This is an easiest way to promote any product and services.

WHY IS IT MOST IMPORTANT FOR WOMEN?

 According to a survey by Brand watch 76% of women use social media having a slight edge over men which is 72% and more over women use this Medium to build relationships and to be in touch with their dear ones. So for women entrepreneur it will be a very good communication agent. So ensure that you brand has Likes on Facebook, Retweets on twitter and followers on instagram. Being a good entrepreneur also be there in linked in connected with right set of people.

 MANAGING DIGITAL MARKETING

  • Gain proper knowledge before you use any sort of digital media.
  • Experiment on which digital channel works best for you.
  • Ensure you have skill sets required for digital marketing, which concludes designing, content and copy writing.
  • Analyse the results.
  • Develop strategies according to the results.

MYTHS ABOUT THE MEDIUM

  • It is very vast medium which will leave you feeling over waved. But this is where you can show your multi-tasking abilities and by proper planning you can manage it.
  • We cannot identify the channels to invest. This is not at all hard for women because they are known for managing the household expenses in the available money and also save out of it.

It enables two way communications between the brand and the consumer. It is estimated to increase 40% every year which means every women must keep an eye on this for profitable this.

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About the Author

Aiswarya Sriram
A Bachelor of Mass Media by Education and an avid learner by passion. Excited about startup ecosystem, she chose to live the life of an entrepreneur. She is currently the Editor at IdeapreneurIndia.com