Being a Mumbaikar, everybody turns to a cutting chai as a stress buster, be it cold winters or the Mumbai rains. ChotuChaiWala.com gives its customers the chance to enjoy their cutting chai at their cosy homes or their busy offices.
ChotuChaiWala, is the first online tea store currently catering only in Bandra region of Mumbai city. At ChotuChaiWala.com you can order tea and get it delivered at your doorstep from different local tea stalls across Mumbai streets. To make your tea sipping experience smoother and easier, they also offer subscriptions for one week, two weeks or one month.
Zepo – an eCommerce website building platform, embarked this initiative. Zepo is a Morpheus Gang Company that was started in 2011 by Nitin Purswani. The regulation and whole heartedness of the chaiwalas followed from sunrise to sunset in serving tea to hundreds of people inspired Zepo to start ChotuChaiWala.com.
Chotu Chai Wala started its operations in May this year by tying up with 4 different chaiwalas in Bandra region of Mumbai. There eCommerce website is fully functional with all the products and features neatly listed. The profits that Zepo makes from ChotuChaiWala.com directly go to the tea vendors. In future, it has a proposition of including coffee and savory items in its menu and expanding its reach to other cities of the country.
Chotu Chai Wala commenced its operations from Bandra, since it is one of the biggest business centres in the city with more number of commercial offices. They approached local tea vendors with their idea and within a few days of drudgery, four tea vendors agreed to buy an online store which Zepo helped setup. Zepo also provided the tea vendors with customized paper cups and T-Shirts in order to promote their website.
Social Media was an important tool to spread the word about ChotuChaiWala. Recently, Zepo also hosted a Twitter Competition to promote the website and the hashtag #ChotuGoesOnline was trending on Twitter for most of the day.
The number of orders on the website keeps growing to this day. As soon as they receive an order, they forward the details of the order to one of the chaiwalas based on delivery address through an SMS.
ChotuChaiWala.com believes when tradition meets technology, it’s a win for society.