A road to $30 million by LIMEROAD

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From ethnic wear to kitchen storage containers, e-commerce website LimeRoad provides customers thousands of products sold by local sellers all over the country. Led by Tiger Global Management and started by Suchi Mukherjee, Prashant Malik and Ankush Mehra this website has raised $ 30 million in series C funding. This website’s prime focus is to provide the best products suitable to the lifestyle of today’s woman.

Suchi Mukherjee, Founder & CEO said: “We are revolutionizing the way lifestyle products are discovered and ultimately bought in India. Smaller unique sellers from across the country are getting discovered, women from across the country are using scrapbooks as a medium of style expression, and millions of users are getting access to highly affordable and unique style.” She adds, “We grew GMV 600% in the last 12 months, thanks to our passionate users who visited our app on average more than 38 times in the last six months. As a result 80-85% of our orders come from organic traffic.”


LimeRoad provides platform for smaller brands to succeed and its scrapbooks make it easier for users to surf through amazing and unique products without creating much hassle. The online community raises almost 100,000+ style statements as scrapbooks per day.

LimeRoad has been listed among top 500 sites in India by Alexa. In 2014 this Gurugram based website raised $15 million series B round making the total amount to be over $50 million.




About the Author

Juhi Chakraverty
A Bachelor of Mass Media by Education and an avid learner by passion. Excited about startup ecosystem, she chose to live the life of an entrepreneur. She is currently the Editor at IdeapreneurIndia.com